Why Is Audio/Video Search Important?
Let's say you have a large set of movies available for online playback
and a visitor wants to
play the line "we're not in Kansas anymore" from The Wizard of Oz.
Most websites place the burden of such a task on the user...the
user must resort to manual fast forwarding and rewinding of the movie.
If your audio/video has no search, you have problems:
- Problem: Video watchers leave your site
More than have half
of online video watchers click away from a video after 60 seconds
[TubeMogul, 2008].
Manual search through fast forward and rewind is time consuming and
once your customers get distracted and click away, they begin engaging with your
competitor websites instead of yours.
LingFling provides fast, accurate audio/video search to help you keep your customers
engaged.
- Problem: Internet search engines don't find your site
Most audio/video search
solutions use meta-tags to associate files with key information
such as title, date and persons associated with the content. In
the case of The Wizard of Oz the meta-data might include names of the actors,
the copyright year and the name of the author. Internet search engines can find
meta-data but, as our example above shows, meta-data alone is often not enough;
as a result search engines miss opportunities and you miss potential customers.
LingFling enables all of the verbal content of an audio/video file to be accessible
by Internet search.
LingFling can help you solve these problems.
LingFling makes your audio and video searchable. We offer several solutions
that will help you use search to improve the ROI of your audio/video content.
Contact us to learn more about these services.
